When the UK Government decided in their infinite wisdom to close the UK Film Council and restrict the BBC’s budget they clearly were only thinking small short term rather than long term and holistically.
Anyone who doubts this should go and watch a charming UK Film Council/BBC funded film called “Salmon Fishing in the Yemen”.
A film has the power to keep on marketing a product forever through a symbiotic partnership. Partnership marketing effectively. This can be both great if you’re brand that doesn’t change (Visit Scotland’s Scottish Highlands for example) and disastrous if your product is second rate or is being constantly redesigned or improved (any technology brand….).