Daily Archives: Tuesday, April 17, 2012

Is advertising on facebook a waste of your money?

or for marketing professionals who should know better?


Does a “like” on facebook mean a consumer has engaged with your brand? Two recent surveys apparently say no.

Although a recent eVoc survery said that 59% of respondents have liked a brand on facebook in the past 6 months. Most likes are for food brands, TV shows, music, movies and clothing.

So all good, millions of new buying consumers? Apparently not. There appears to be a difference between someone liking your brand on facebook and actually buying it.

According to a study from the Ehrenberg- Bass Institute just 1% of fans of the biggest brands on facebook actually bother to engage with the brands on the site.





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