Does a “like” on facebook mean a consumer has engaged with your brand? Two recent surveys apparently say no.
Although a recent eVoc survery said that 59% of respondents have liked a brand on facebook in the past 6 months. Most likes are for food brands, TV shows, music, movies and clothing.
So all good, millions of new buying consumers? Apparently not. There appears to be a difference between someone liking your brand on facebook and actually buying it.
According to a study from the Ehrenberg- Bass Institute just 1% of fans of the biggest brands on facebook actually bother to engage with the brands on the site.