Daily Archives: April 3, 2012

Is Pepsi flogging a dead horse?

Pepsi Jackson "memorial" cans? Surely there are more creative marketing partnerships Pepsi could have used?

The news that Pepsi is creating a brand partnership with Michael Jackson’s estate makes me wonder if Pepsi have completely run out of marketing ideas.

Really, you want to create a Pepsi can brand partnership featuring another dead pop star  to sell more product? I know your sales are declining but really is this the answer?

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