Honda’s sweet brand partnership

Honda's cool Love Hearts partnership

You have to smile at this innovative partnership between Honda and retro sweets brand Love Hearts. Who needs fickle celebrities when you can use some cool fun sweets to bring a bit of play and lightheartedness to your marketing?

The “Your Honda, Your Way” campaign allows drivers to choose from a range of services such as extended guarantees and free services when buying a new Jazz, CV-R or Insight model until 31 March, rather than offering a set range.

Honda have used some of the heart messages in their marketing such as Want Me, Be Mine, Say Yes, I’m Yours next to specific benefits that Honda will give customers.

They could have used some sexier ones like Stud Muffin, Suck Me Harder, Flange Lover or animal ones like My Pet, Dog Face, or alternative ones Just Say No and I Surrender, my personal favourite Bonnie Lad or even the clearly not retro Text Me or Email Me (surely not at all romantic, you may as well have one saying “Like Me”…oh there is….but it was created before facebook came along…that’s where they got it from! Time for some royalty payments Mr Zuckerberg!).

Which Love Heart will you get?

Honda dealerships will also give away packets of Honda Love Hearts – if they ran this partnership in Singapore they would have to give away a year’s supply to get the equivalent value to the car (they try not to make you have cars over here with little success but it means any car costs over $150k including tax….!)

I think the next logical step for Honda is to continue with other retro sweet themes using brands like Rainbow Drops, Sherbet Lemons, Spangles, Liquorice Sherbert, Refershers, Marathons, Opal Fruits and my favourite the sparkling Wham Bar!