Pringles’ sounds off…

Pringles unbranded speaker promotion

Pringles have been running a speaker promotion for what seems an eternity and still it makes no sense to me. The basic premise is that if you buy a number of Pringles you can send away by that old fashioned postal way and many months later you will receive a pretty rough speaker which no company has given their brand to.

Why anyone would bother doing this when the sound quality appears to be pretty terrible if you watch the various videos on You Tube about it – how good can it be coming from Pringles anyway? People these days want sound quality not cheap and nasty.

What would be more worrying about the examples on youtube is who the audience for this promotion appears to have been; sad people with no friends! This is ironic given that Pringles is all about “sharing”, I am not sure who these loners and potential serial killers are sharing their Pringles with but I think that the police should go around the check they are not tied up……..

The basic problem I have with the promotion is that there is no brand partner. The speakers are just cheap and nasty and this promotion could have been so good if they had partnered with a brand like Sennheiser or Sony, (they wouldn’t get Bose and they would be lucky to get those too but if partnership marketing is worth doing it’s worth aiming high… ).

This way would have given consumers assurance on quality and the Pringles brand would have benefited from the partnership and sales would have increased. The partner brand would have gained a million new customers by giving away or selling for a massively discounted price some basic quality speakers and start a relationship with them which they could have used to upsell other products……

A real missed opportunity all round.